Insights on latest innovation in video tracking and video advertising
In today’s time, all the digital advertisers for video advertising are looking for a reliable and comparable viewership numbers. As we all know the consumption of video content has been increased immensely. A suite of new products called as EKAM is announced by BARC. It will deliver an independent third-party measurement, verification of audience and […]
Programmatic advertising helps in reducing risks and improve the ROI of the advertiser
What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish Shah is explaining that how advertisers can reduce the risks and achieve that desired ROI just […]
Politicians Are Using The Power Of Programmatic For Elections 2017
Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, […]
Budget 2017: This Is What India Inc Expects From The Finance Minister
In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the government. Being an AdTech firm Vertoz is very optimistic on the government’s vision towards Digital India initiative. Already there is a popular flagship […]
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers are need to realize that programmatic is more than a trading platform. Programmatic in India is […]
Ashish Shah exclusively speaks with Vikram Oza from Bloomberg Tv
During Bloomberg’s Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works with the pool of advertisers and publishers, all under one roof. Vertoz creates a nexus and […]
Trending now in programmatic advertising – Ashish Shah
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different […]
Ashish Shah speaks about his startup journey at Loksatta’s event
During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Ashish has come a long way; since his childhood he had always dreamed of being a successful entrepreneur. At a very young age, he and […]
Vertoz Appoints Sanjay Dubey As Senior Sales Director
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director – India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey’s over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the […]
Programmatic Advertising Strategies
In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success. For him, the utmost reward is the daily thrill of working with a team that shares […]