What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish Shah is explaining that how advertisers can reduce the risks and achieve that desired ROI just by amalgamating few key factors.
Firstly, bidding for high-value audiences is necessary rather than just paying for inventory. Ashish states that it maximizes ad efficiency and the ROI as well. In this article, he churns out a few points focusing on audience segmentation. As the technology improves, there is an improvement in the accuracy and precision of the audience targeting also. This means higher quality leads, lowering of CPC and improved ROI.
In addition to this, Ashish said that programmatic allows advertisers to track all the campaign metrics and they can also tweak campaigns based on its performance; and with the help of programmatic, advertisers can grab those impressions that are relevant for the campaign and can bid for them as per their value. Marketers must adopt and promote programmatic advertising and assign more budgets which will help them to achieve advertising goals and earn a better ROI than traditional.
Click here to read full article
About Dataquest India:
Dataquest is an Indian magazine focused on information technology related articles. Dataquest is published by Cyber Media India Ltd, South Asia’s largest specialty media group. The magazine started as an industry publication in the year 1982. Dataquest has strengthened its position and it has expanded its coverage which includes technology policies, markets and resellers. The magazine runs two special units on these two areas e-Governance and green IT.
Vertoz is a leading programmatic company that offers engaging and innovative advertising and monetizing solutions. Our ingenious platform, proprietary technology and advanced capabilities empower a global roster of top advertisers and publishers all under one roof.
As we all know programmatic advertising consists of automated media buying, placement, and optimization of digital advertising. Both supply and demand partners are free from human intervention. Vertoz is inspired by this revolutionary era and we wish to evolve more and witness 100 % growth.