How It All Started – Vertoz
During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it’s online advertising business – Vertoz. In this interview he gives advice to upcoming entrepreneurs – Give some new product or a new service to customers. […]
Programmatic Advertising: An unmissable opportunity
The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches for advertisers who want to endorse their business and have a superior influence. Programmatic advertising introduced […]
Programmatic Ad Buying Optimizes Media Spend
Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the targeted audiences they seek. In this article Ashish Shah, Founder & CEO, Vertoz says that the productivity that we get from technology […]
Programmatic Advertising Replaces Traditional Media Buying and Selling
During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering? We offer programmatic advertising solutions which substitute the traditional methods of media buying and selling. All our advertisers can run […]
Programmatic is leading the digital market with native and in-app advertising
New research by WARC has found out that the Indian ad market is forecast to expand by 13.0% this year and a further 12.4% in 2017. Programmatic advertising is serving the industry to double in size and helped to connect millions of agencies and advertisers to publishers and media houses around the globe. In […]
The Need Is To Change & Grow – Impact
The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back and the new online opportunity to convert new generation’s ideas into reality. In this current […]
How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI
Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods. With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the country are moving towards online advertising. Nowadays, brands are looking out for an international presence and […]
Ad-blockers causing extensive losses to online marketers: Ashish Shah
In an open interview with Adgully our CEO, Ashish Shah stated, “Ad-blockers causing extensive losses to online marketers”. India is evolving into a unique programmatic world. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Ashish Shah, Founder & CEO, Vertoz, writes about the challenges as well as […]
Beneficiary secrets about ‘programmatic’ buying
Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target […]
Programmatic Changing the Face of Online Advertising
In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, “Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry.” Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech […]