Vertoz Shares Gain In Opening Trade
Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the bourse of we being the first programmatic company to be on NSE. The price for the public issue of 15.84 lakh equity […]
Vertoz Advertising IPO sold 4.2 times
Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came with soaring numbers, worth Rs. 72.47 crore against the IPO size of Rs. 17.11 crore. The issue that was subjected to the […]
Digital video advertising spends may grow by 40% in five years
As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to increase their spends up to 40% (CAGR) by 2021. This will make digital video advertisement spends the second […]
Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO
In the news of announcing, Vertoz Advertising Ltd, Indiaโs first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in NSE for its SME stock exchange Emerge. Vertoz is planning on diluting about 25%-26% stakes of the promoters giving way to raise Rs. 15 […]
Artificial intelligence in programmatic advertising
Artificial Intelligence (AI) is powering the ad industryโs change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. Today, machines are the ones now doing a significant part of the thinking. This isnโt a futurologist statement, yet […]
Guest Column: Blockchain in Media & Advertising
Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial information. Itโs decentralized nature guarantees no alteration or any destruction of data by a single person involved in the system. It stays transparent amongst […]
Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world. Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times […]
Why Advertisers Should Move to Programmatic Advertising
The statics for the Programmatic advertising have been a pointing towards the upward motion what with it promising to on 50% of the digital ad space by next year globally. The world has adopted to the progressive nature of life be it technological or otherwise, no one is interested in taking a step back. Traditional […]
New Rules In Ad Game
Mobile Games are a source of entertainment and relaxation for itโs customers, people engaging in these applications indicate that they leisurely engaging in their free time and are in good mood, which is the most apt time psychology for any human being to sell your product or service. That states one of the many reasons […]
Vertoz Partners with GeoEdge to Keep Partnersโ Ads Malware-Free
Vertoz recently shook hands with GeoEdge, a premier provider of Ad security and verification solutions for the online and mobile advertising ecosystem. Countering the recent series of cyber-attacks, this partnership will provide visibility and perfect publisher and user interest. Vertoz being a programmatic advertising company, and a part of the supply chain between the vendors […]