How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI
Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods. With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the country are moving towards online advertising. Nowadays, brands are looking out for an international presence and […]
Ad-blockers causing extensive losses to online marketers: Ashish Shah
In an open interview with Adgully our CEO, Ashish Shah stated, “Ad-blockers causing extensive losses to online marketers”. India is evolving into a unique programmatic world. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Ashish Shah, Founder & CEO, Vertoz, writes about the challenges as well as […]
Beneficiary secrets about ‘programmatic’ buying
Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target […]
Programmatic Changing the Face of Online Advertising
In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, “Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry.” Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech […]
Digital ad spends in India is rising year on year – Vertoz
Business standard interview with Vertoz’s CEO and Founder. This article talks about company’s past and the upcoming strategic developments and expansions. Digital ad spends in India is rising year on year at a rapid rate, hence, creating more and more opportunities for the ad tech companies to flourish. With the growing economy along with the […]
Ashish Shah, Founder and CEO, speaks to IIFL
In his first ever in-depth interview, Ashish Shah, CEO of Vertoz speaks exclusively to Yash Ved of IIFL on maintaining the brand’s momentum in this programmatic era. This interview is solely concentrating about who we are and what we do. Vertoz has evolved from being a mere ad network to a programmatic company. Vertoz’s strategic […]
The Term ‘Programmatic’ in Online Advertising
Our CEO, Ashish Shah imparts knowledge about programmatic and how it works which will definitely help us solve misconceptions related to the programmatic world. With over 462 million people using the internet today, India has become a massive market for advertisers to target its desired audience. The online advertising ecosystem is a networked community of […]
7 things you should know about self serve advertising
It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you’ve already experienced a pinch of agony while looking out for the perfect advertising solution, right? While some brands can gain profit through a marketing strategy that emphasis entirely on their social presence, others […]
10 things you should consider before monetizing your content
Having a successful blog isn’t quite that easy, you need to be subtle, behind-the-scenes tweaks and additions that can actually make a world of difference when it comes to the success of your blog. Monetizing it in a right way is very necessary. Are you planning to monetize your blog? Do you want to know […]
Latest Trends in Display Advertising
We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main aim of display advertising is to deliver general advertisements and brand messages to all the site visitors. According to a new research, eMarketer […]