Which Ad Network is best for you?
An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, it is hard to choose one that is suitable to your condition and vision. Selecting a right ad network for your business is crucial for effective […]
Handy alternative to traditional ad buying: Programmatic Buying
As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic buying and attaching their online advertising tool strap to it. Many agencies are leveraging tech partners with access to ad exchanges, while others are choosing their […]
How Innovative ad formats can help marketers for better engagement?
An ad format is intended to promote advertiser’s product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement into a web page and it is delivered by an ad server. However, the scenario is changing constantly in this ever growing world of programmatic. […]
Do You Really Need to Care for Bot Traffic?
The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically, we are going talk about the bot, identifying them and how they are affecting both the publishers and advertisers in this programmatic industry. Bots are […]
Ad Blockers: Nightmare for Publishers
Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global publishing. How can marketers get rid of it? What is ad blocker, how it works? Ad blocker is a software or […]
7 things you should know about self serve advertising
It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you’ve already experienced a pinch of agony while looking out for the perfect advertising solution, right? While some brands can gain profit through a marketing strategy that emphasis entirely on their social presence, others […]
10 things you should consider before monetizing your content
Having a successful blog isn’t quite that easy, you need to be subtle, behind-the-scenes tweaks and additions that can actually make a world of difference when it comes to the success of your blog. Monetizing it in a right way is very necessary. Are you planning to monetize your blog? Do you want to know […]
Latest Trends in Display Advertising
We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main aim of display advertising is to deliver general advertisements and brand messages to all the site visitors. According to a new research, eMarketer […]
How Beneficial Is Affiliate Marketing For Your Business?
Affiliate marketing is a type of internet advertising that allows online business to affiliate themselves with website owners, i.e. publishers using various affiliate programs. It is the oldest form of marketing where you can refer somebody to a product and when that individual purchases that particular product based on that recommendation, you can collect […]
Aligning Bidding Strategy With Your Advertising Campaigns
Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper metrics to track your progress toward it. Ads can be shown on millions of websites across the Internet, so that you […]