An ad format is intended to promote advertiser’s product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement into a web page and it is delivered by an ad server. However, the scenario is changing constantly in this ever growing world of programmatic. Traditional ad formats are decaying because it is becoming too monotonous for the user, less user engagement and hence it is leading to the low brand recall value.
As marketers try to fight out customer’s disapproval against the traditional ad formats, such as banners, pop-ups and auto play videos. It is acting like a mere hoarding on the road which a customer blindly ignores. It is creating an utter scenario of banner-blindness for the advertisers. The main reason advertisers and marketers are moving towards native advertising and innovative ad formats is because most the customers don’t respond well to the traditional digital ad formats, such as banners and text ads.
New ad formats are constantly in demand for agencies and brands alike. Agencies are required to show their clients and customers that they have all-round knowledge about the latest trends in the ad technologies and placements. Advertisers must consistently deliver innovative solutions to capture customer’s attention.