How Artificial Intelligence Is Helping Digital Marketers?
The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital marketing. There are loads of benefits of artificial intelligence for business marketing also. Artificial intelligence precisely comprises of machine learning, which is […]
How Online Mediums Are Helping To Build Brand Awareness?
In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is cut throat, in order to still remain in the market, brands need to take extra efforts to keep their potential customers […]
Is real time bidding a golden opportunity for marketers?
Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a bidding system by the individual impression that reveals in millisecond before a webpage is loaded by a customer. […]
Importance of mobile advertising in 2016
The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays and due to the improvement in 3G and 4G networks users are rapidly switching over to smartphones as their personal devices. […]
Detecting Click Fraud in Your Ad Network
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues are revolving around you, then you should acquire more information about the term ‘click fraud’. So, what exactly is a […]
Thank you for visiting us at Adtech New Delhi 2016!
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to […]
Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological advances available around. Programmatic buying is the most exhilarating development in digital marketing industry […]
Traffic Duplication: A treacherous threat might reach you this year!
A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in their ad spend on mobile, there is an urgent need towards greater transparency in this sector. It is very necessary to avert […]
Unveiling the new us! Vertoz at Adtech New Delhi 2016
This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and […]
Something new is always nice: A new look and new Vertoz!
The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this evolutionary concept of rebranding, we as a team are proud to announce our brand new tagline, Vertoz- Ingenious Plex! “The update to our tagline reflects […]