Why should publishers monetize their inventory with programmatic?
With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify the word programmatic and why publishers should opt for it. Programmatic is an automated process which involves real-time bidding and an artificial intelligence technologies for […]
Ad:tech 2017: Phenomenal marketing and media technology event!
Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech where marketing comes alive! The programmatic industry will get a taste of what’s to come for the future of ad:tech, as the event rejoices its […]
Mobile Marketing is Already Reaping a Positive Outcome
Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolve as the dominant form of marketing in the very near future. In fact, e-Marketer expects mobile advertising spend to overtake total television ad spend as soon […]
It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First
A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entire media ecosystem has elapsed a vital piece of the riddle: the real, live human beings who look at the ads we serve them. After years of […]
Programmatic Advertising and The Rapid Transformations of 2016
The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase and place adverts, and the changing roles of agencies? In this blog, we will reveal the most inscrutable topics in programmatic and explore the upcoming programmatic trends, the technology routing […]
Elevate Your Digital Advertising Strategy to Meet Customers’ Need
Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can […]
Content Advertising Vs Display Advertising
There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuable experiences and information. Content marketing is significantly on the rise compared to the traditional display advertising. Display Advertising Display advertising is popularly known as […]
Why native advertisement is the new face of the programmatic world
The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, as companies such as Time Inc, Forbes, New York Times and Wall Street Journal continue to introduce new advertising techniques on desktop and mobile that matches both the […]
Does Ad Networks and Ad Exchanges Work Hand in Hand?
During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs. While all the publishers desired to upsurge revenue, on the other hand, advertisers struggled to make a leap via their campaigns to the larger chunk of the […]
DMEXCO 2016: A Global Exposition of Programmatic Advertising!
DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our exhibition in Cologne. DMEXCO is undeniably a very global exposition, where we can find all the players […]