Google Chrome rolls out an update to block disruptive ads
Today, there are many types of ads that disrupt the consumers’ online experience as they browse through the content. Online ads interrupt the content and slow down the browsing experience causing frustration to consumers. Hence, improving the user experience and reducing the intrusiveness of digital ads has become one of the most pivotal objective of […]
Ads.txt – A spam cleaner drive initiated by the IAB
Throughout the history of time, humans have used the method of deception as a tool to get what they want and sadly, the same applies even today! The advertising industry has flourished over the years, but this billion-dollar industry has also attracted a million scammers, who have used methods of deception and want to be […]
Beginners guide to programmatic advertising
Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. Despite this, there’s still a large group of marketers who are unaware of what programmatic ads are and […]
Domain Spoofing: A threat to programmatic advertising landscape
Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These […]
Guide to Ad Fraud Prevention for Advertisers
The sophistication of fraudulent activities and the inability of the entire media supply chain to eradicate such activities, are posing grave dangers to digital advertisers and brands. With the advancement of digital media, criminals are now targeting big money. According to a report released by The&partnership, it was a shocker that up to 25% of […]
Things to consider before starting your ad campaign.
While starting with a new campaign, a media planner needs to study more about the minute details of campaign and targeting to make the campaign a success and generate more ROI. Define your advertising goals There are majorly two types of advertising goals: Branding & Performance Performance based goals can be linked to increase […]
Advertisers are opting for programmatic, but why should publishers?
Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmatic advertising. Where some advertisers are scared because of its intricacies, others are adapting to programmatic advertising and enjoying the reach and the targeting options […]
Video advertising beyond YouTube and Facebook!
Since 2015, consumption of video content has increased 10 folds. In 2017, people are consuming most data for online videos, online news, live streaming of shows & events, etc. Advertisers are leveraging this change in users’ behavior to increase brand awareness and brand engagement. eMarketer is forecasting that online video advertising will reach $12.5 billion […]
What is header bidding?
Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction outside of the publisher’s ad server. Publishers can even set the floor price for these external demand sources. Highest bid among all the external demand sources […]
Engagement ads: An incredible game-changing aspect
The engagement ads are the new buzz word in the advertising industry. The main motive of these engagements ads is to deliver interactive and innovative ads for users to engage with the brand. Vertoz being a leading programmatic company identifies that branding is one of the key marketing objective and one should enhance its marketing […]