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Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016155Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Paradigm of mobile media advertising!

BlogJanuary 5, 2016123Views 0Likes 0Comments

The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising became a new media portal, popularly known as the 7th mass media network by several media and mobile experts. However, this two-way media is a new territory found…

Top Advertise and Marketing technology predictions for 2016!

BlogDecember 31, 2015141Views 0Likes 0Comments

Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…

Emerging Ad networks trends of 2016!

BlogDecember 29, 2015131Views 0Likes 0Comments

The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being considerate about your target audience are still on the priority marketing strategies practiced by many companies. The social media marketing tactics, content…

Eventful year at Vertoz! – Vertoz

BlogDecember 24, 2015156Views 0Likes 0Comments

It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are some integral part of an organization. This blog will combine conferences, meetings and the events attended by us in the year 2015. We gathered some…

Why monetizing is the new in thing? – Vertoz

BlogDecember 22, 2015171Views 0Likes 0Comments

In this era of advanced digital marketing making money out of your website is not a myth anymore. In most of the cases, creating a website is not just a mere hobby. A lot of websites on the internet are made for one simple purpose – to generate income. Monetization is the procedure of changing…

3 Digital Advertising forecasts for the year 2016!

BlogDecember 17, 2015147Views 0Likes 0Comments

There is continuous innovation in advertising technology so traditional strategies like direct response marketing are becoming outdated. The online advertising world is an ever-changing industry and hence, it is a bit complex. But it gains points because it is exhilarating and occupied with good potential. It is a vivid fact that the early-adopters of new…

What does Data Management platform actually mean?

BlogDecember 15, 2015159Views 0Likes 0Comments

The impending era of marketing will be determined by a gamut of data, so a data management platform will be the crucial for you to stay organized. Data notifies almost all aspects of digital media, and to organize and help publishers, marketers, and other businesses, data management platforms have emerged.In layman’s terms, a data management…

ad-network-strengthened-via-yield-optimization

Ad networks is strengthened via yield optimization… agree or not?

BlogDecember 10, 2015135Views 0Likes 0Comments

Digital display advertising is experiencing an uprising. One of the crucial space in which technology is affecting online media is in yield optimization. The digital media has reformed radically for brands, media agencies and publishers in the last few years due to the introduction of the concept of real-time bidding (RTB). There are many questions…

The shadow of Click Fraud is around you. Are you aware of it?

BlogDecember 8, 2015133Views 0Likes 0Comments

Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues are revolving around you, then you should acquire more information about the term ‘click fraud’.So, what exactly is a click fraud?…

Concepts intertwined: Search engine marketing and Cost per click!

BlogDecember 3, 2015120Views 0Likes 0Comments

The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and a signal to the marketers that an individual is looking for information, often of a direct or indirect commercial nature.It’s a distinctive…

How to create a great lead capture page?

BlogDecember 1, 2015122Views 0Likes 0Comments

If you want to epitomize your marketing strategies then a great landing page can be a useful tool. Landing pages reduce the complexity of core concepts and makes it easier for your target audience to adapt. However, only creating a landing page is not enough. In order to be successful, you need to spend time…