Vertoz Announces A Revenue Growth Of Whopping 25.49%
Vertoz recently released its financial results for FY 18-19 and we are glad to announce that our consolidated net profit has increased to Rs 7.34 crore in FY19 as against Rs 5.74 crore in FY18 i.e. a 27.87% increase on YoY basis. Vertoz is one of India’s leading ad tech and digital advertising companies and […]
Rise Of OTTs And Its Susceptibility To Ad Fraud
Rise Of OTTs And Its Susceptibility To Ad Fraud Over-the-top (OTT) video advertising is growing by leaps and bound as advertisers funnel more dollars toward it. OTT platforms like Roku and Hulu are experiencing substantial growth in their ad business. However, fraudsters are always lurking around to devour the dollars that flow in. Thus, advertisers […]
A/B Testing and Ad Personalization: Understand It to Leverage It
The digital advertising world can be dizzying. Driving results in such a dynamic environment can be challenging. Naturally, advertisers do everything in their power to best fulfill their advertising KPIs like engagements and brand recall and brand visibility, among others. However, one important factor that can make a world of a difference is the ad […]
How Programmatic Advertising Can Help Win General Elections 2019
The Indian society is quite diverse, large, and dynamic. Thus, the Indian voters are a mix of people falling into different age brackets and different demographics. They also come from different minorities, and casts. There are differences with respect to their political affinities, belief systems and religious preferences, not to mention the great Urban-Rural divide. […]
How Machine Learning Can Transform Digital Marketing
These days, customers are hardly opting for traditional means of content consumption like Magazines, periodicals and newspapers. Rather, with the technological advancements, they have moved on to digital screens and are consuming content via digital channels like mobile apps, and website blogs. Now, in order to reach these consumers, businesses need to be present where […]
Programmatic Advertising in BFSI sector
In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are also provided with a new view to finance business. The next step for established businesses to inhibit what they know of their customers is […]
What’s New At ad:tech Mumbai Chapter
Ad:tech is touted as the #1 digital marketing & advertising conference & exhibition in India. It attracts a horde of attendees from all across the world. This November, for the first time in the history of ad:tech, the event is happening in Mumbai. And, Vertoz is super thrilled and excited to be a part of this event! […]
How Dynamic Creative Optimization Helps Boost Direct Responses
Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough […]
Native Advertising vs Content Marketing – All You Need To Know
The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s […]
Why Video Advertising Has A Promising Future?
Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find […]