The Powerful Combination Of Programmatic And Native Advertising Can Help Brands Breakthrough Clutter
Today, it’s the need of the hour for brands is to stand out amongst the deluge of online ads. With banner blindness and ad fatigue making things difficult for brands to make an impression amongst the viewers, the industry needs a solution to help brands better achieve their advertising goals. Native programmatic advertising is the […]
Vertoz Launches Native Advertising Solutions for Regional Advertising
Today, ad blindness and ad fatigue have become common problems for advertisers. Programmatic native advertising is said to be the best way to combat these. Keeping in mind these needs of the industry, we recently launched our Native Advertising solutions especially focused on regional traffic. With this platform, we offer brands premium native advertising solutions […]
Programmatic Advertising: Put Your Cricket Advertising Budgets To Good Use
Programmatic Advertising: Put Your Cricket Advertising Budgets To Good Use With India on the verge of a digital revolution, viewers’ cricket viewing habits have transformed. As opposed to the traditional mediums, people now prefer digital platforms like OTTs and cricket portals to view the game or catch the live updates. As ICC World Cup and […]
Rise Of OTTs And Its Susceptibility To Ad Fraud
Rise Of OTTs And Its Susceptibility To Ad Fraud Over-the-top (OTT) video advertising is growing by leaps and bound as advertisers funnel more dollars toward it. OTT platforms like Roku and Hulu are experiencing substantial growth in their ad business. However, fraudsters are always lurking around to devour the dollars that flow in. Thus, advertisers […]
Exploring Cricket Advertising- The Programmatic Way
Remember the good old days when everyone sat around with friends & family in front of a TV set, munching on snacks while cheering for Team India, as they hooked us on to an enthralling game of Cricket? I am sure many of us can connect to it. It is a well-known fact that Indians […]
A/B Testing and Ad Personalization: Understand It to Leverage It
The digital advertising world can be dizzying. Driving results in such a dynamic environment can be challenging. Naturally, advertisers do everything in their power to best fulfill their advertising KPIs like engagements and brand recall and brand visibility, among others. However, one important factor that can make a world of a difference is the ad […]
Why Brands Must Consider Programmatic Advertising This Cricket Season
In India, a cricket crazy country, Cricket is nothing less than a religion. India being a country fragmented on parameters such as casts, creeds, borders, religions, and languages, Cricket unites the country’s demographic. It attracts millions of eyeballs, not just in India but across the world, making it an attractive advertising avenue for brands. However, […]
Mobile Programmatic Advertising: Combining the Best of Both Worlds
With the increasing internet and mobile penetration in the country, mobile advertising has been taking off lately. Factors like low-cost internet and cheap smartphones, have made India a mobile-first economy and the second largest smartphone market in the world. With the global digital transformation, smartphones have now become an integral part of our daily lives […]
3 Ways How the Management Can Resurrect Its Human Side
One of the basic attributes of human nature is the need to “belong”. This has its roots in our evolutionary history. During the pre-evolution period, when our ancestors lived in Savannah, it was important to be a part of a group in order to survive the dangers. It has thus become a vital part of […]
Here’s How To Leverage Programmatic Advertising in IPL 2019
IPL has begun with a bang, getting cricket-crazy fans glued to the matches. This naturally presents brands with the perfect advertising and branding opportunities. Ashish Shah, Founder & CEO, Vertoz, throws light upon how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season, in […]