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Mobile programmatic advertising

With the increasing internet and mobile penetration in the country, mobile advertising has been taking off lately. Factors like low-cost internet and cheap smartphones, have made India a mobile-first economy and the second largest smartphone market in the world.

With the global digital transformation, smartphones have now become an integral part of our daily lives – not just in India, but across the globe. The fact that mobile devices offer on-the-go services plays a major role in shaping this trend. Thus, it is an established fact that mobile devices attract hordes of audience. No wonder advertisers pump in huge volumes of dollars into mobile advertising in order to reach their audience on mobile platforms.

Users spend most of their smartphone time on apps that provide services like social networking, digital audio/video streaming, gaming and messaging. Thus, in-app advertising is gaining popularity among advertisers. Now, In-app video advertising is particularly preferred because of the popularity of video content among consumers is constantly on the rise. Thus, mobile video ads are attracting more and more ad dollars. Video is one of the fastest growing ad formats in the industry. Apart from this, marketers can choose from a wide range of other ad formats such as mobile banner ads, interstitial ads, native ads, and rich media ads.

Including Mobile advertising along with programmatic advertising is quite a potent combination for one’s marketing strategy. Advertisers can use programmatic buying methods like private marketplace deals, programmatic direct, or real-time bidding (RTB). Through programmatic advertising, advertisers can reach a super-specific audience and increase the efficiency of their ad spends by cutting down on ineffective ad buys.

For more details on how to leverage programmatic advertising technology in mobile advertising, click here.

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