Why Political Parties Should Focus On Programmatic Advertising This Election
Wooing a diverse, fragmented and a large voter base of 813.25 million Indians can be quite an intimidating task. This election season, the Indian political parties are faced with this task, and data and strategy are the mandatory tools in order to accomplish it. In his recent interaction with AdAge India, Ashish Shah, Founder & […]
First Impressions Matter – Programmatic Advertising Makes Them Count with DCO & CMP
We have all hear the age-old adage “First impression is the last impression”. In today’s attention economy, making this first impression has assumed paramount importance for brands and marketers across the globe as this impression makes or breaks the impact of their ads. The big question is – how to make that impression impactful? The […]
How Programmatic Advertising Can Help Win General Elections 2019
The Indian society is quite diverse, large, and dynamic. Thus, the Indian voters are a mix of people falling into different age brackets and different demographics. They also come from different minorities, and casts. There are differences with respect to their political affinities, belief systems and religious preferences, not to mention the great Urban-Rural divide. […]
Vertoz Wins YourStory’s Brands of India Awards, 2019 under the Advertising & Media category.
Vertoz is honored to share that it is the proud recipient of “YourStory’s Brands of India Awards, 2019, in association with the Ministry of Micro, Small, and Medium Enterprises (MSMEs)” under Advertising and Media category. This award is a nationwide initiative to promote and recognize MSMEs & home-grown brands that have transformed themselves via breakthrough innovations in business […]
Ola and Cadbury Dairy Milk Silk Join Hands With Vertoz For An Unforgettable Valentine’s Day
Valentine’s Day, the day to celebrate love, opens the possibilities for brands to offer special offers, discounts, and events for their customers in an endeavor to win them over. However, many brands miss out on the essence of the day i.e. celebrating the emotion of love with memorable experiences. This Valentine’s Day, Cadbury Dairy Milk […]
Walking Down The Entrepreneurial Path…
Most young employees in India aspire to be entrepreneurs. But, walking down the entrepreneurial path can be quite daunting. In a candid interaction with Impact Magazine, Ashish Shah (Founder & CEO, Vertoz) walks us through his entrepreneurial journey and shares what makes an entrepreneur successful. Ashish says that having ambition is the first step. That’s […]
How Machine Learning Can Transform Digital Marketing
These days, customers are hardly opting for traditional means of content consumption like Magazines, periodicals and newspapers. Rather, with the technological advancements, they have moved on to digital screens and are consuming content via digital channels like mobile apps, and website blogs. Now, in order to reach these consumers, businesses need to be present where […]
How Brands Can Make The Most Out Of World Cup With Programmatic Advertising
It is a known fact that India is a cricket crazy country. One might even say that in India, Cricket is considered to be nothing less than a religion. People have a huge affinity for the game, which is an audience magnet. Thus, it is an amazing opportunity for advertisers to reach the audience and […]
Dreaming of Better Revenue? Altering Your Sales Communication Maybe the Way
Improving sales and getting better revenue is what every entrepreneur – be it a start-up or a well-established business – dreams of. Naturally, looking at optimizing the sales funnel is what everyone looks at. However, there may be something else as well – a crucial aspect that might have been overlooked by many entrepreneurs. Vertoz’s […]
Programmatic Advertising in BFSI sector
In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are also provided with a new view to finance business. The next step for established businesses to inhibit what they know of their customers is […]