The RTB Ecosystem Unraveled – Part 1
Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the programmatic advertising ecosystem for you, with an aim to give you some clarity on what programmatic is all about and how exactly it […]
Why Political Campaign Managers Must Consider In-House Programmatic
Political candidates have always splurged in their campaigns and promotion. With the technology advancing rapidly, and the potential voters shifting to digital platforms, which bring in digital advertising has become imperative. One of the greatest benefits of digital advertising is its ability to leverage data in order to make better-informed decisions. One such wonderful technology […]
Decoding Programmatic Buying Techniques
If you are in the digital advertising space then you have probably heard the term “programmatic advertising”. If not, you might still be wondering what exactly is programmatic advertising? While that’s covered in our previous blog post here, this one is dedicated to introducing you to the different types of programmatic buying – Programmatic Direct, […]
Why Brands Are Opting For Programmatic Advertising This World Cup
Digital advertising is gradually taking precedence over traditional advertising. This has been conspicuously observed during this World Cup as many big-name brands have opted for programmatic advertising – an automated system for buying and selling digital ads on the web. In a recent interview with Moneycontrol, Ashish Shah, Founder and CEO, Vertoz, says that with […]
How Programmatic Advertising helps reach the right TG during World Cup 2019
Indians love cricket. An event like the World Cup attracts a lot of attention from Indian audiences. The World Cup presents a golden opportunity for every advertiser to reach the masses. Naturally, no brand would want to miss out on this amazing branding opportunity. So advertisers need to make sure that they reach out to […]
How To Create More Viewable Ads
A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements can affect the visibility of the ad. The viewers may scroll through the ad without actually paying much attention. Add […]
Programmatic Advertising: Embodying the True Spirit of Industry 4.0
With the invention of the steam engine and waterpower began the great Industrial Revolution. It gave an impetus to mankind’s technological advances. It was followed by Industry 2.0 which brought in assembly line and electricity and Industry 3.0 that gave us computers. Today, we are living in the age of Industry 4.0, which is all about […]
Vertoz Announces A Revenue Growth Of Whopping 25.49%
Vertoz recently released its financial results for FY 18-19 and we are glad to announce that our consolidated net profit has increased to Rs 7.34 crore in FY19 as against Rs 5.74 crore in FY18 i.e. a 27.87% increase on YoY basis. Vertoz is one of India’s leading ad tech and digital advertising companies and […]
Know the Power of a “No”: An Important Lesson for Entrepreneurs
Every entrepreneur has to balance multiple tasks on a day-to-day basis. It may sometimes get overwhelming and may hinder the output. Add to it the numerous opportunities and the instances to explore new ideas. How does one solve this problem? Hiren Shah, Founder, and Chairman, Vertoz, says that the solution is to learn the art […]
The Success Story Of Vertoz And Its Founders
Every successful entrepreneur has a story to tell. YourStory recently covered Vertoz’s Founders Ashish Shah and Hiren Shah’s entrepreneurial journey and how they started off Vertoz with limited resources and went on to get it listed on NSE Emerge, making Vertoz India’s only public listed ad tech company. Here are a few excerpts. Ashish and […]