How Programmatic Advertising Can Boost Your IPL 2020 Digital Ad Campaigns
Cricket is a religion in India. The one religion that unites everyone, cutting across all casts, borders, and languages. Thus, it is the perfect advertising opportunity for brands to It would be an understatement to say that Indians are crazy about the sport. With IPL 2020 just around the corner, Hotstar is said to be […]
Secrets About Programmatic Buying and Selling
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is […]
The Martech Stack: Why It Should Matter
As we bid adieu to 2019 and welcome 2020, it is a great time to look at the trends and challenges that one can expect the upcoming year to bring along. In a recent interview with Exchange4media, Ashish Shah (Founder and CEO, Vertoz), along with other industry veterans, sheds light on the challenges of martech […]
How Programmatic Advertising Strengthens Your Paid Search Campaign
In today’s fragmented digital channels, pulling consumers down to the sales funnels is a journey in itself. Advertisers must be present at every stage of the funnel, especially in the decision-making journey, in order to get more conversions. But it is not as simple as it sounds. They must weave their advertising strategy such that […]
How Campaign Audience Analysis Helps To Boost Your ROI
In our recent campaigns for a major BFSI client, the outcome was astounding. In programmatic advertising, audience analysis is one of the most important factors for precise optimization. Targeted group on a broader level will share similar qualities, but at a granular level, that group must have widely different properties. We began the campaign with […]
The RTB Ecosystem Unraveled – Part 2
We hope our previous blog- The RTB Ecosystem Unraveled – Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding (RTB) process. The entire process begins when a visitor visits the publisher’s website/app/mobile web. As soon as the visitor […]
Out-Of-The-Box Thinking: The Key For A Successful Campaign
Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti. We […]
Vertoz’s Programmatic Workshop: Familiarize Yourself With The Futuristic Way Of Advertising
Technology is driving businesses throughout the globe – in multiple sectors and across multiple verticals. In today’s digital world, technology-driven advertising is the new normal for marketers. To ensure that marketing and advertising remain relevant to the changing demands for the digital and tech-savvy consumers, one needs to ensure that one is well-versed with all […]
Here’s How Vertoz’s Innovation Helped Cadbury Standout, This Rakshabandhan
In today’s attention economy, every advertiser vies for its customers’ attention. With digital becoming the way of life for customers, digital ads have become the new normal for advertisers trying to woo their prospects. At Vertoz, we aim to help advertisers reach their prospects, digitally. We believe in accomplishing this by driving innovation through our […]
How Vertoz’s Innovative Ad Campaign Helped Cadbury Drive More Results
Digital advertising has become omnipresent in today’s digital age. However, with the audience getting bombarded with hundreds and thousands of ads each day, their effectiveness tends to attenuate. To make things trickier, brands only have a few seconds to grab their customers’ attention and make a lasting impression. As every advertiser aims to impact the […]