How Campaign Audience Analysis Helps To Boost Your ROI
In our recent campaigns for a major BFSI client, the outcome was astounding. In programmatic advertising, audience analysis is one of the most important factors for precise optimization. Targeted group on a broader level will share similar qualities, but at a granular level, that group must have widely different properties. We began the campaign with […]
The RTB Ecosystem Unraveled – Part 2
We hope our previous blog- The RTB Ecosystem Unraveled – Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding (RTB) process. The entire process begins when a visitor visits the publisher’s website/app/mobile web. As soon as the visitor […]
Out-Of-The-Box Thinking: The Key For A Successful Campaign
Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti. We […]
Vertoz’s Programmatic Workshop: Familiarize Yourself With The Futuristic Way Of Advertising
Technology is driving businesses throughout the globe – in multiple sectors and across multiple verticals. In today’s digital world, technology-driven advertising is the new normal for marketers. To ensure that marketing and advertising remain relevant to the changing demands for the digital and tech-savvy consumers, one needs to ensure that one is well-versed with all […]
Here’s How Vertoz’s Innovation Helped Cadbury Standout, This Rakshabandhan
In today’s attention economy, every advertiser vies for its customers’ attention. With digital becoming the way of life for customers, digital ads have become the new normal for advertisers trying to woo their prospects. At Vertoz, we aim to help advertisers reach their prospects, digitally. We believe in accomplishing this by driving innovation through our […]
How Vertoz’s Innovative Ad Campaign Helped Cadbury Drive More Results
Digital advertising has become omnipresent in today’s digital age. However, with the audience getting bombarded with hundreds and thousands of ads each day, their effectiveness tends to attenuate. To make things trickier, brands only have a few seconds to grab their customers’ attention and make a lasting impression. As every advertiser aims to impact the […]
The RTB Ecosystem Unraveled – Part 1
Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the programmatic advertising ecosystem for you, with an aim to give you some clarity on what programmatic is all about and how exactly it […]
Why Political Campaign Managers Must Consider In-House Programmatic
Political candidates have always splurged in their campaigns and promotion. With the technology advancing rapidly, and the potential voters shifting to digital platforms, which bring in digital advertising has become imperative. One of the greatest benefits of digital advertising is its ability to leverage data in order to make better-informed decisions. One such wonderful technology […]
Decoding Programmatic Buying Techniques
If you are in the digital advertising space then you have probably heard the term “programmatic advertising”. If not, you might still be wondering what exactly is programmatic advertising? While that’s covered in our previous blog post here, this one is dedicated to introducing you to the different types of programmatic buying – Programmatic Direct, […]
How To Create More Viewable Ads
A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements can affect the visibility of the ad. The viewers may scroll through the ad without actually paying much attention. Add […]