Demystifying Demand Side Platform: Working, Features, Components & Benefits
What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time. Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known […]
Why Should Advertisers Invest In Programmatic Video Ads
Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like […]
Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India
Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to […]
Artificial Intelligence and Programmatic Advertising – A Transformative Alliance
Artificial Intelligence (AI) is transforming the face of businesses across the world. Right from banking, to medical, automobile, and communications. You name it and AI is already transforming the sector. I am sure you must be familiar with the long process of scrutinising loan applications. When loan applications are submitted, they must be reviewed meticulously. […]
Dynamic Creative Optimization: Powering Personalized Ad Experiences
An increasing number of brands are losing their customers’ trust by serving irrelevant ads. To regain trust and drive more engagement, marketers work hard to make ads that are highly personalized for the user. On the flip side, numerous marketers are still using static ads for display advertising and the content within the ads does […]
How To Target Your Consumers Through Programmatic Omnichannel Targeting
In today’s digital world, brands must cut through a great deal of clutter to reach the right customers. To achieve this, brands need to differentiate themselves from the crowd. This can be done by changing their communication approach. One differentiating factor that can help brands do this is crafting a personalized brand communication for their […]
Connected TV is the Future of Programmatic Advertising
It is quite likely that you have already heard the term “Connected TV”. It is the latest buzzword in the entertainment and technoloy circles. In spite of this, it is surrounded by a lot of confusion and many are still seeking clarity on this subject. If you too are looking for answers on the same, […]
How You Can Boost Your Content Strategy With Programmatic Advertising
In today’s “Attention Economy”, marketers are perennially faced with one question – how to connect with the consumers and hold their attention? There is intense competition and everyone is vying for a limited resource i.e. the consumer’s attention. How should the marketers stand out? Creating and delivering quality content is something that all marketers agree […]
An Advertiser’s Guide To Programmatic Brand Safety
No Brand would like to associate with the content that makes them or has the potential to make them look bad in any way. For years, the issue that the ad industry has faced and continues to face is to associate the ads with relevant content or to put it precisely – to dissociate an […]
How Advertisers Can Leverage OTTs In This Lockdown
Over the past few weeks, many websites have been observing an increase in their daily traffic, owing to the COVID-19 outbreak. OTTs are few of the digital platforms experiencing such an increase. Amidst complete lockdowns and work from home mode, people are increasingly turning to OTT platforms for entertainment. According to JustWatch (a popular app […]