Vertoz Grabs Mobile Advertising Excellence Award at Mobexx 2022
Mobexx has recently honored Vertoz Advertising with the “Mobile Advertising Excellence in User Acquisition Campaign” award, for their unique campaign designed for their client Broker Network. An expansive promotional campaign was created & executed to effectively reach Broker Network’s target audience and enhance their brand awareness. The campaign was a success thanks to Vertoz’s two-fold […]
How Cloud Infrastructure Is Revolutionising MAdTech?
Today, data security is really important for organisations associated with MAdTech. With on-premise servers, the costs of maintaining the data as well as securing it becomes very high and a company cannot really compromise on the security of the data to offer competitive pricing to its customers, not to mention the extra IT support. Cloud […]
What Is Targeted Advertising & How Does It Work?
Targeted advertising is a type of online advertising that is served to a particular, niche, and detailed set of audiences and not a wide spectrum of the audience. The targeting could be based on demographics, interests, behavior, location, etc. Simply put, targeted ads are those that are chosen to match the relevance of a particular […]
White-Labeled DSP: It’s Features, Uses & More
A white-labeled DSP comes as a massive rescuer for those who spend a lot of their time and efforts on third-party DSPs in order to harness the potential of programmatic technology. It is a fully-developed and customizable DSP platform that facilitates programmatic advertising with very little amendments. It is more of a readily available tool […]
A Look Into The Post-Cookie World & How To Prepare For It
Cookies have served as an integral part of the digital marketing ecosystem to leverage user data for the purpose of targeting and retargeting the audiences. However, raising concerns about privacy breaching and scandals have paved a way for a newer future, possibly without cookies. As a result, digital marketers are now on a hunt to […]
What Is Contextual Advertising & How Does It Work?
Contextual advertising lets the advertiser display relevant ads bases on the website’s content rather than the data about the visitor. It is a practice of placing your ads on the pages that are contextually relevant to your product or ad. This is a great tactic that ensures your ads are being seen by the relevant […]
What Is Location-Based Advertising?
Location-based advertising, simply put, is a technology that lets mobile ads cut through the clutter and stand out from the crowd of advertisements. It lets you send marketing messages to the audience when they’re in a specific geographical radius. Small to medium sized businesses have increasingly leveraged the power of location-based advertising to increase foot-fall […]
Influencer Marketing Vs Affiliate Marketing
What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands. One thing you should always keep in mind, i.e. bloggers spend a lot of time building their influence. Requesting them to share a new product […]
What is a Supply-Side Platform? It’s Working, Features & Benefits
What is a Supply-Side Platform? A supply-side platform is a software or tool used by publishers to monetize their website by managing and selling the available inventories (ad space) to the advertisers. With the use of supply-side platforms, web owners can sell their ad spaces in an automated fashion. As opposed to DSPs, i.e, demand-side […]
Why Should You Promote Your Brand Using Display Advertisement?
Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketing technologies. There are various ways to get your marketing message across, i.e. never underrate the value of online display advertising. This type trades your product or […]