As we bid adieu to 2018 and welcome 2019, here’s looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Here‘s what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief interaction with Campaign India.
A surprising moment from 2018
In 2018, the stock markets were highly volatile. However, it was indeed a pleasant surprise to see that the internet and digital advertising industry showed a steady performance, in comparison to the other sectors. This speaks volumes about the positive sentiment and the confidence that this sector invokes. Hiren explains that as India goes digital, there is enormous growth potential in the internet and digital advertising sector, waiting to be tapped, and why techniques like programmatic advertising can become the perfect choice for bands to leverage this potential.
A prediction for 2019
The Facebook and Google “Duopoly” has been dominating the digital advertising space globally, taking up a major share of the ad spends. But, 2019 might change that picture. Amazon has already turned into a tough competition. In addition, there are other platforms that are yet to be explored. Brands can use these to their advantage and diversify their advertising avenues to reach a wider set of audiences and get better results.
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