#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies
Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder […]
Year-ender 2018: ‘In 2019, Indian advertisers are expected to explore more options’
As we bid adieu to 2018 and welcome 2019, here’s looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Here‘s what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief […]
Programmatic grew by leaps and bounds in 2018: Ashish Shah
2018 has been full of up and downs for the programmatic advertising industry. From an increase in programmatic penetration across the globe to discussions around General Data Protection Regulation (GDPR), the year has been nothing less than a roller coaster ride for the programmatic advertising industry. In a recent interaction with Adgully, Vertoz’s Founder & […]