Start-Up Scenario and Current Trends
A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of […]
Remarketing and its significance for brands
Innovative tech-driven solutions have become a must in todayās world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is āRemarketingā. Recently, Vertozās Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and […]
Ad spends on the rise ā what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to […]
Union Budget 2018 ā A Growth Driver For The Advertising Sector
Governmentās fifthĀ Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertozās CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a great […]
Fix the woes of intrusive ads and banner blindness
An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled āAre intrusive ads eating advertisersā money?ā published in the Deccan Chronicle. According to him, […]
Influencer & Performance marketing drive Vertozās growth
Vertozās Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B to B2C in the programmatic advertising model and factors driving growth. A few excerpts from the interview… The shift […]
Cybersecurity in Digital Advertising: Shield against ad-frauds
In todayās world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it […]
Advertising Trends That Dominated The Industry in 2017
Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBIās pro-business policies and positive market sentiments, the share of advertising in Indiaās GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits […]
Guest Column: What Is The Forecast For Video Advertising In 2017-18?
Ashish Shah, Founder & CEO – Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtubeās Robert Kyncl words from a few years back when he had anticipated that by the year 2020, 90 percent of all internet traffic will be video-centric, and by the […]
Vertoz Advertising lists on NSE Emerge
Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Fridayās stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue price of Rs. 108. On the 27th gained Rs.13.10 or 10.11% to close at 142.70. Vertozās IPO was oversubscribed […]