Influencer & Performance marketing drive Vertozโs growth
Vertozโs Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B to B2C in the programmatic advertising model and factors driving growth. A few excerpts from the interview… The shift […]
Cybersecurity in Digital Advertising: Shield against ad-frauds
In todayโs world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it […]
Advertising Trends That Dominated The Industry in 2017
Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBIโs pro-business policies and positive market sentiments, the share of advertising in Indiaโs GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits […]
Guest Column: What Is The Forecast For Video Advertising In 2017-18?
Ashish Shah, Founder & CEO – Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtubeโs Robert Kyncl words from a few years back when he had anticipated that by the year 2020, 90 percent of all internet traffic will be video-centric, and by the […]
Vertoz Advertising lists on NSE Emerge
Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Fridayโs stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue price of Rs. 108. On the 27th gained Rs.13.10 or 10.11% to close at 142.70. Vertozโs IPO was oversubscribed […]
Vertoz Shares Gain In Opening Trade
Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the bourse of we being the first programmatic company to be on NSE. The price for the public issue of 15.84 lakh equity […]
Vertoz Advertising IPO sold 4.2 times
Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came with soaring numbers, worth Rs. 72.47 crore against the IPO size of Rs. 17.11 crore. The issue that was subjected to the […]
Digital video advertising spends may grow by 40% in five years
As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to increase their spends up to 40% (CAGR) by 2021. This will make digital video advertisement spends the second […]
Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO
In the news of announcing, Vertoz Advertising Ltd, Indiaโs first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in NSE for its SME stock exchange Emerge. Vertoz is planning on diluting about 25%-26% stakes of the promoters giving way to raise Rs. 15 […]
Artificial intelligence in programmatic advertising
Artificial Intelligence (AI) is powering the ad industryโs change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. Today, machines are the ones now doing a significant part of the thinking. This isnโt a futurologist statement, yet […]