Mobile Games are a source of entertainment and relaxation for it’s customers, people engaging in these applications indicate that they leisurely engaging in their free time and are in good mood, which is the most apt time psychology for any human being to sell your product or service. That states one of the many reasons why using Mobile Gaming applications for advertising purpose makes for a pretty convenient source of advertising. Also Mobile Games are excessed by all age groups, take for the new Ludo Game that has everyone engaging in it, while the adults are playing it with the nostalgic feel of it the younger generation is enjoying for what it is made for.
Ashish Shah, founder and CEO of digital ad agency Vertoz, says that the most engaging and appealing mobile ads are created first for gaming apps before reaching the larger mobile market, and this represents a huge opportunity for brands.
Also most popular mobile games are provided to users for free, thus the advertising helps them with their revenue, resulting in profit on both ends of the exchange.
Daily News and Analysis (DNA) is an Indian broadsheet newspaper launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
Read full article here: DNA India
Vertoz is the complete advertising and monetization suite. Programmatic advertising comprises of automated media buying, placement, and optimization of digital advertising, where both supply and demand partners are free from human intervention. Vertoz is among the top programmatic company that offers engaging and innovative advertising and monetizing solutions. Amongst all the top ad tech companies, we empower a global roster of top advertisers and publishers- all under one roof. We offer one-stop-shop for you! We only talk about programmatic advertising technology and we cater out finest ad buying system.
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