Why Ads Are Necessary In The Age Of Ad Blockers
We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, […]
GDPR: The End of Programmatic or A New Beginning?
The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the […]
How ad-tech industry is overtaking traditional media
Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and […]
How New Age Technologies Are Changing the Ad-Tech Industry
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder & […]
Ashish Shah discussing with Business Standard programmatic advertising
Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz’s Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that […]
Start-Up Scenario and Current Trends
A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India realize its dream of becoming a business-driven nation. It is helping to generate millions of […]
Remarketing and its significance for brands
Innovative tech-driven solutions have become a must in todayโs world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords. One such word is โRemarketingโ. Recently, Vertozโs Founder and CEO, Ashish Shah, was in a brief interaction with IndianTelevision, discussing what exactly is [glossary_exclude]remarketing[/glossary_exclude] and […]
Ad spends on the rise โ what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to […]
Union Budget 2018 โ A Growth Driver For The Advertising Sector
Governmentโs fifthย Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertozโs CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a great […]
Fix the woes of intrusive ads and banner blindness
An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled โAre intrusive ads eating advertisersโ money?โ published in the Deccan Chronicle. According to him, […]