Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers are need to realize that programmatic is more than a trading platform. Programmatic in India is…
During Bloomberg's Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works with the pool of advertisers and publishers, all under one roof. Vertoz creates a nexus and…
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…
During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Ashish has come a long way; since his childhood he had always dreamed of being a successful entrepreneur. At a very young age, he and…
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director - India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey's over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the…
In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success.For him, the utmost reward is the daily thrill of working with a team that shares the…
During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it's online advertising business - Vertoz.In this interview he gives advice to upcoming entrepreneurs - Give some new product or a new service to customers. If…
The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches for advertisers who want to endorse their business and have a superior influence. Programmatic advertising introduced…
Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the targeted audiences they seek. Â In this article Ashish Shah, Founder & CEO, Vertoz says that the productivity that we get from technology…
During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering?We offer programmatic advertising solutions which substitute the traditional methods of media buying and selling. All our advertisers can run campaigns on…
New research by WARC has found out that the Indian ad market is forecast to expand by 13.0% this year and a further 12.4% in 2017. Programmatic advertising is serving the industry to double in size and helped to connect millions of agencies and advertisers to publishers and media houses around the globe.In this article,…
The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back and the new online opportunity to convert new generation’s ideas into reality. In this current era,…