Programmatic Advertising โ The India Chapter
Programmatic advertising – a transformative technology that is all set to revolutionize the Indian digital advertising scenario, is gradually making its presence felt in India. The India chapter has begun only a few years back, and has shown a remarkable promise for the advertisers and publishers alike. Vertozโs Founder & CEO, Ashish Shah, recently shared […]
Programmatic to the rescue, when e-commerce industry experiences ripples
There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet searches. However, in a recent survey by Survata, a research firm, 55% of the people said that Amazon – […]
Native Advertising: The Panacea for Your Advertising Woes
The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done – everything is undergoing a reform. This has effected […]
How AI & Machine Learning are enriching Programmatic Advertising
AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and Machine Learning. Ashish Shah (Founder & CEO, Vertoz) recently spoke with AdAge India on โHow AI and Machine Learning are enriching Programmatic Advertisingโ. […]
Impact of GDPR on the Indian Tech Sector
With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who […]
Why Ads Are Necessary In The Age Of Ad Blockers
We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad blocker within the Chrome browser, blocking out intrusive ad formats like pop-ups and pop-under ads. Keeping in mind this current scenario, Techstory, […]
GDPR: The End of Programmatic or A New Beginning?
The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the […]
How ad-tech industry is overtaking traditional media
Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and […]
How New Age Technologies Are Changing the Ad-Tech Industry
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder & […]
Ashish Shah discussing with Business Standard programmatic advertising
Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz’s Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that […]