White-Labeled DSP: It’s Features, Uses & More
A white-labeled DSP comes as a massive rescuer for those who spend a lot of their time and efforts on third-party DSPs in order to harness the potential of programmatic technology. It is a fully-developed and customizable DSP platform that facilitates programmatic advertising with very little amendments. It is more of a readily available tool […]
A Look Into The Post-Cookie World & How To Prepare For It
Cookies have served as an integral part of the digital marketing ecosystem to leverage user data for the purpose of targeting and retargeting the audiences. However, raising concerns about privacy breaching and scandals have paved a way for a newer future, possibly without cookies. As a result, digital marketers are now on a hunt to […]
What Is Contextual Advertising & How Does It Work?
Contextual advertising lets the advertiser display relevant ads bases on the website’s content rather than the data about the visitor. It is a practice of placing your ads on the pages that are contextually relevant to your product or ad. This is a great tactic that ensures your ads are being seen by the relevant […]
What Is Location-Based Advertising?
Location-based advertising, simply put, is a technology that lets mobile ads cut through the clutter and stand out from the crowd of advertisements. It lets you send marketing messages to the audience when they’re in a specific geographical radius. Small to medium sized businesses have increasingly leveraged the power of location-based advertising to increase foot-fall […]
Influencer Marketing Vs Affiliate Marketing
What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands. One thing you should always keep in mind, i.e. bloggers spend a lot of time building their influence. Requesting them to share a new product […]
What is a Supply-Side Platform? It’s Working, Features & Benefits
What is a Supply-Side Platform? A supply-side platform is a software or tool used by publishers to monetize their website by managing and selling the available inventories (ad space) to the advertisers. With the use of supply-side platforms, web owners can sell their ad spaces in an automated fashion. As opposed to DSPs, i.e, demand-side […]
Why Should You Promote Your Brand Using Display Advertisement?
Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketing technologies. There are various ways to get your marketing message across, i.e. never underrate the value of online display advertising. This type trades your product or […]
Demystifying Demand Side Platform: Working, Features, Components & Benefits
What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time. Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known […]
Why Should Advertisers Invest In Programmatic Video Ads
Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like […]
Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India
Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to […]