The digital advertising world can be dizzying. Driving results in such a dynamic environment can be challenging. Naturally, advertisers do everything in their power to best fulfill their advertising KPIs like engagements and brand recall and brand visibility, among others. However, one important factor that can make a world of a difference is the ad…
The Indian society is quite diverse, large, and dynamic. Thus, the Indian voters are a mix of people falling into different age brackets and different demographics. They also come from different minorities, and casts. There are differences with respect to their political affinities, belief systems and religious preferences, not to mention the great Urban-Rural divide.…
These days, customers are hardly opting for traditional means of content consumption like Magazines, periodicals and newspapers. Rather, with the technological advancements, they have moved on to digital screens and are consuming content via digital channels like mobile apps, and website blogs. Now, in order to reach these consumers, businesses need to be present where…
In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are also provided with a new view to finance business. The next step for established businesses to inhibit what they know of their customers is…
Ad:tech is touted as the #1 digital marketing & advertising conference & exhibition in India. It attracts a horde of attendees from all across the world. This November, for the first time in the history of ad:tech, the event is happening in Mumbai. And, Vertoz is super thrilled and excited to be a part of this event! ad:tech…
Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough…
The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s…
Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find…
Imagine yourself designing an ad campaign for a health drink. You need to reach out to your target audience who are more likely to buy your product. What will you do? Post your ad in an health magazine? But those are so obsolete! Who reads them now-a-days? So, maybe a poster outside a gym? But…
Programmatic advertising has taken the digital display ads industry in the US by storm and how!
As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…
It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data privacy regulation. It is set to be enforced from 25th May, 2018, and if your organization is not…
It gives us immense pleasure to share with you that Vertoz has won a Gold award for its programmatic advertising platform IngeniousPlex for the Digital Marketing Excellence in Media Technology / Platform sector at Digixx Awards 2018 powered by Adgully. The award distribution ceremony was held at The Leela Ambience, Gurugram as a part of…