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In our recent campaigns for a major BFSI client, the outcome was astounding. In programmatic advertising, audience analysis is one of the most important factors for precise optimization. Targeted group on a broader level will share similar qualities, but at a granular level, that group must have widely different properties. We began the campaign with…

We hope our previous blog- The RTB Ecosystem Unraveled - Part I helped you to understand every component for the RTB ecosystem. In part II, we will walk you through the working of the Real-Time Bidding (RTB) process. The entire process begins when a visitor visits the publisher’s website/app/mobile web. As soon as the visitor visits…

Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti.We leveraged…

Technology is driving businesses throughout the globe - in multiple sectors and across multiple verticals. In today’s digital world, technology-driven advertising is the new normal for marketers. To ensure that marketing and advertising remain relevant to the changing demands for the digital and tech-savvy consumers, one needs to ensure that one is well-versed with all…

In today’s attention economy, every advertiser vies for its customers' attention. With digital becoming the way of life for customers, digital ads have become the new normal for advertisers trying to woo their prospects. At Vertoz, we aim to help advertisers reach their prospects, digitally. We believe in accomplishing this by driving innovation through our…

Digital advertising has become omnipresent in today’s digital age. However, with the audience getting bombarded with hundreds and thousands of ads each day, their effectiveness tends to attenuate. To make things trickier, brands only have a few seconds to grab their customers’ attention and make a lasting impression. As every advertiser aims to impact the…

Programmatic advertising is a fascinating buzzword in the digital advertising industry. It is still shrouded in a lot of confusion and misconceptions. Today, we are going to decode every component of the programmatic advertising ecosystem for you, with an aim to give you some clarity on what programmatic is all about and how exactly it…

Political candidates have always splurged in their campaigns and promotion. With the technology advancing rapidly, and the potential voters shifting to digital platforms, which bring in digital advertising has become imperative. One of the greatest benefits of digital advertising is its ability to leverage data in order to make better-informed decisions. One such wonderful technology…

If you are in the digital advertising space then you have probably heard the term “programmatic advertising”. If not, you might still be wondering what exactly is programmatic advertising? While that’s covered in our previous blog post here, this one is dedicated to introducing you to the different types of programmatic buying - Programmatic Direct,…

A lot can happen between fetching an ad and actually displaying it to the intended audience. Even after the ad impression is served, factors like ad size, browser window size or various other site elements can affect the visibility of the ad. The viewers may scroll through the ad without actually paying much attention. Add…

Vertoz recently released its financial results for FY 18-19 and we are glad to announce that our consolidated net profit has increased to Rs 7.34 crore in FY19 as against Rs 5.74 crore in FY18 i.e. a 27.87% increase on YoY basis. Vertoz is one of India’s leading ad tech and digital advertising companies and…

Rise Of OTTs And Its Susceptibility To Ad FraudOver-the-top (OTT) video advertising is growing by leaps and bound as advertisers funnel more dollars toward it. OTT platforms like Roku and Hulu are experiencing substantial growth in their ad business. However, fraudsters are always lurking around to devour the dollars that flow in. Thus, advertisers need…