Protecting Your Brand Identity with Programmatic Advertising
Technology is growing rapidly. The internet is a home to different kinds of content – educational, entertaining, inspiring, etc. With brand safety issues making the headlines, it is important to ensure that your advertising appears only besides that content which is credible and right for your brand. Therefore, it is a necessity to take measures […]
The Importance of Picking the Right Creative for Programmatic Advertising
More than half of the marketers’ budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the […]
Uncharted markets drive growth for digital advertising in India
Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending will become more than double, to reach $100bn by 2020. This is because, out of the present 430m Indian internet users, only 20% shop online, leaving a huge chunk of 80% users, who do not. […]
Vertoz is attending WordCamp Mumbai 2018 between 17th-18th March
Vertoz and its core team is delighted to be present at WordCamp Mumbai, and join the members of the Mumbai WordPress community, to be a part of India’s Biggest WordPress event. WordCamp Mumbai is happening this weekend on 17th and 18th March 2018! The event is set to offer a huge breadth of quality […]
Ad spends on the rise – what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to […]
What Ad:tech New Delhi 2018 has to offer in its 7th edition
Ad: Tech New Delhi 2018 draws thousands of industry professionals each year and it is considered as the #1 Digital Marketing & Advertising Conference & Exhibition in India. With its 7th edition, it is back with a bang! Ad:tech New Delhi 2018 is all set to welcome you between 8th-9th March 2018. Ad:tech 2018 is […]
Dynamic Creative Optimization: Creating Relevant Ad Experiences
An increasing number of brands are losing their customers’ trust by serving irrelevant ads to their potential customers. To regain the trust and drive more engagement, marketers work hard to make ads that are more personalized for the user. On the flip side, there are numerous marketers who are still using static ads for display […]
Union Budget 2018 – A Growth Driver For The Advertising Sector
Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a […]
Google Chrome rolls out an update to block disruptive ads
Today, there are many types of ads that disrupt the consumers’ online experience as they browse through the content. Online ads interrupt the content and slow down the browsing experience causing frustration to consumers. Hence, improving the user experience and reducing the intrusiveness of digital ads has become one of the most pivotal objective of […]
Fix the woes of intrusive ads and banner blindness
An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled “Are intrusive ads eating advertisers’ money?” published in the Deccan Chronicle. According to him, […]