Ads.txt – A spam cleaner drive initiated by the IAB
Throughout the history of time, humans have used the method of deception as a tool to get what they want and sadly, the same applies even today! The advertising industry has flourished over the years, but this billion-dollar industry has also attracted a million scammers, who have used methods of deception and want to be […]
Influencer & Performance marketing drive Vertoz’s growth
Vertoz’s Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B to B2C in the programmatic advertising model and factors driving growth. A few excerpts from the interview… The shift […]
Cybersecurity in Digital Advertising: Shield against ad-frauds
In today’s world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it […]
Beginners guide to programmatic advertising
Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. Despite this, there’s still a large group of marketers who are unaware of what programmatic ads are and […]
Domain Spoofing: A threat to programmatic advertising landscape
Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These […]
Advertising Trends That Dominated The Industry in 2017
Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies and positive market sentiments, the share of advertising in India’s GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits […]
Guide to Ad Fraud Prevention for Advertisers
The sophistication of fraudulent activities and the inability of the entire media supply chain to eradicate such activities, are posing grave dangers to digital advertisers and brands. With the advancement of digital media, criminals are now targeting big money. According to a report released by The&partnership, it was a shocker that up to 25% of […]
Guest Column: What Is The Forecast For Video Advertising In 2017-18?
Ashish Shah, Founder & CEO – Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtube’s Robert Kyncl words from a few years back when he had anticipated that by the year 2020, 90 percent of all internet traffic will be video-centric, and by the […]
Vertoz Advertising lists on NSE Emerge
Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Friday’s stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue price of Rs. 108. On the 27th gained Rs.13.10 or 10.11% to close at 142.70. Vertoz’s IPO was oversubscribed […]
Vertoz Shares Gain In Opening Trade
Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the bourse of we being the first programmatic company to be on NSE. The price for the public issue of 15.84 lakh equity […]