#Predictions2019: An Omnichannel Approach has to be an Integral Part of Brandsā Marketing and Advertising Strategies in 2019, says Ashish Shah, Vertoz
As we leave behind 2018, Vertozās Founder& CEO, Ashish Shah shares his views on what we may expect in the coming year, in his recent interaction with AdAge India. He begins with a brief overview of how 2018 had been for Vertoz. He says that the constant growth in the digital advertising industry has reflected […]
#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies
Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder […]
Year-ender 2018: āIn 2019, Indian advertisers are expected to explore more optionsā
As we bid adieu to 2018 and welcome 2019, hereās looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Hereās what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief […]
Programmatic grew by leaps and bounds in 2018: Ashish Shah
2018 has been full of up and downs for the programmatic advertising industry. From an increase in programmatic penetration across the globe to discussions around General Data Protection Regulation (GDPR), the year has been nothing less than a roller coaster ride for the programmatic advertising industry. In a recent interaction with Adgully, Vertozās Founder & […]
Programmatic Video Ads ā The Gleaming Path for Advertisers to Follow
Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning obsolete. Videos are the latest thing. In a fortnightly column named #SimplyProgrammatic, published on AdAge India and authored by Ashish Shah (Founder and CEO, Vertoz) […]
Why dating apps should āswipe rightā for programmatic advertising
The advent of the internet has forever transformed the way we live. Mobile apps are our go-to places for everything right from ordering food, till shopping, paying bills, banking, gaming, entertainment and the list is endless. We have an app for everything. This is true even for dating. Dating apps have been around for a […]
Traversing the Entrepreneurial Path ā Difficult But Not Impossible
Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams. The terminal goal for any business is to generate brand awareness and revenues. No one individual has complete knowledge about the commercial […]
When AI Meets Programmatic ā The Dawn of A New Era in Programmatic Advertising
In the digital era that we are living in, all forms of business and industries have ventured into digital media, helping them to collect data from numerous sources and cataloging this data for formulating their marketing and advertising campaigns. This invasion in the digital world backed by the introduction of Artificial Intelligence (AI) has transformed […]
Programmatic Advertising: Reshaping the Dimensions of Indian Advertising
Ashish Shah, founder and CEO of Vertoz Advertising Ltd.,Ā explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial […]
Omnichannel Targeting ā How Programmatic Advertising Helps Brands Handle Omnipresent Consumers
With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from […]