Why dating apps should โswipe rightโ for programmatic advertising
The advent of the internet has forever transformed the way we live. Mobile apps are our go-to places for everything right from ordering food, till shopping, paying bills, banking, gaming, entertainment and the list is endless. We have an app for everything. This is true even for dating. Dating apps have been around for a […]
Traversing the Entrepreneurial Path โ Difficult But Not Impossible
Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams. The terminal goal for any business is to generate brand awareness and revenues. No one individual has complete knowledge about the commercial […]
When AI Meets Programmatic โ The Dawn of A New Era in Programmatic Advertising
In the digital era that we are living in, all forms of business and industries have ventured into digital media, helping them to collect data from numerous sources and cataloging this data for formulating their marketing and advertising campaigns. This invasion in the digital world backed by the introduction of Artificial Intelligence (AI) has transformed […]
Programmatic Advertising: Reshaping the Dimensions of Indian Advertising
Ashish Shah, founder and CEO of Vertoz Advertising Ltd.,ย explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial […]
Omnichannel Targeting โ How Programmatic Advertising Helps Brands Handle Omnipresent Consumers
With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from […]
Connected TV & Programmatic Advertising โ A Match Made In Heaven
โConnected TVโ is an emerging technology that fuses together the entertainment and technology sectors. It has been a buzzword for quite some time now, with people seeking clarity on the term. We totally get it! So, we have got you all you should know about Connected TV. Dive right in! Ashish Shah, (Founder & CEO, […]
How Vertoz is Riding the New Wave of Adtech
Hiren and Ashish Shah – two brothers, who had the courage to dream big and also the conviction to turn their dreams into reality. Their entrepreneurial journey started as teenagers in the form of Indiafreemail.com, which was their first venture. Though the business model did not fly high, the brother duo was determined to make […]
Programmatic Platform โ IngeniousPlex, Was Vertozโs Click Moment
The seeds of every success story lie in just one moment – the click moment. It is the moment when that brilliant idea strikes! Vertozโs Founder & Chairman, Hiren Shah, shares his click moment, in his recent interaction with Mint. Here are a few excerpts.
Riding The New Wave
Vertozโs Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising space A decade before Vertoz came into existence, Ashish Shah & Hiren Shah started their first venture called Indiafreemail.com, which had brought down the mailing period for international posts from 30-45 […]
How Programmatic Advertising Complements Your Content Strategy
In todayโs โAttention Economyโ marketers seeking the answer to one major question – How to connect with the consumers and hold their attention? With the intense competition amongst businesses to grab the attention of the consumer, it has now become one of the scarcest resource. Every marketer agrees of quality content being the key to […]