Union Budget Expectations For MSME & Digital Sector
The Interim Budget 2019 is just around the corner, and the industry is ripe with speculations on what would this budget bring with it. The previous union budget had brought with it a pleasant surprise with an allocation of over INR 3000 Crore towards the promotion of Digital India. This gave a big push to […]
Countering the Industry-wide challenge of digital ad frauds
Digital advertising has an array of unique benefits like measurable and trackable performance indicators, precise targeting, and the ability to provide extremely personalized customer experiences. It has enabled advertisers to do things that they could only dream of earlier. However, ad frauds have been causing a great mayhem in the digital advertising industry since quite […]
#SimplyProgrammatic: A Guide To Engendering Brand-Safe Environments in Programmatic
The 2017 brand-safety debacle on one of the biggest video sharing platforms had rocked the advertising world and set the conversations around brand-safety and transparency rolling. More than two-thirds of the brands surveyed by eMarketer said that they or the partners that they work with have faced brand-safety issues. Brand-unsafe content causes damage to the […]
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
India is still a nascent market for programmatic advertising. As the digital skillset improves, brands are taking it in-house. Ashish Shah (Founder and CEO, Vertoz), Along with other industry experts, shares his views upon this latest trend and explains how brands can make the most out of this technology with the help of programmatic agencies, […]
5 Ways to Crack the Startup Code
Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make […]
#Predictions2019: An Omnichannel Approach has to be an Integral Part of Brandsโ Marketing and Advertising Strategies in 2019, says Ashish Shah, Vertoz
As we leave behind 2018, Vertozโs Founder& CEO, Ashish Shah shares his views on what we may expect in the coming year, in his recent interaction with AdAge India. He begins with a brief overview of how 2018 had been for Vertoz. He says that the constant growth in the digital advertising industry has reflected […]
#SimplyProgrammatic: Data Management Platforms: The Gateway to Data-Driven Marketing Strategies
Programmatic advertising has made its presence felt in the digital advertising circles, owing to its unprecedented targeting capabilities. This trend is being observed not just in the USA, but across the globe. It is an indispensable asset while dealing with fragmented markets like India. In this 8th installment of the #SimplyProgrammatic series, Ashish Shah (Founder […]
Year-ender 2018: โIn 2019, Indian advertisers are expected to explore more optionsโ
As we bid adieu to 2018 and welcome 2019, hereโs looking back at one moment from 2018, which was a pleasant surprise for the digital advertising industry, and one prediction about a trend that one can expect in 2019. Hereโs what Hiren Shah (Founder and Chairman, Vertoz) had to say on it, during his brief […]
Programmatic grew by leaps and bounds in 2018: Ashish Shah
2018 has been full of up and downs for the programmatic advertising industry. From an increase in programmatic penetration across the globe to discussions around General Data Protection Regulation (GDPR), the year has been nothing less than a roller coaster ride for the programmatic advertising industry. In a recent interaction with Adgully, Vertozโs Founder & […]
Programmatic Video Ads โ The Gleaming Path for Advertisers to Follow
Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning obsolete. Videos are the latest thing. In a fortnightly column named #SimplyProgrammatic, published on AdAge India and authored by Ashish Shah (Founder and CEO, Vertoz) […]