Ad networks is strengthened via yield optimization… agree or not?
Digital display advertising is experiencing an uprising. One of the crucial space in which technology is affecting online media is in yield optimization. The digital media has reformed radically for brands, media agencies and publishers in the last few years due to the introduction of the concept of real-time bidding (RTB). There are many questions […]
The shadow of Click Fraud is around you. Are you aware of it?
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues are revolving around you, then you should acquire more information about the term ‘click fraud’. So, what exactly is a click […]
Concepts intertwined: Search engine marketing and Cost per click!
The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and a signal to the marketers that an individual is looking for information, often of a direct or indirect commercial nature. It’s a […]
How to create a great lead capture page?
If you want to epitomize your marketing strategies then a great landing page can be a useful tool. Landing pages reduce the complexity of core concepts and makes it easier for your target audience to adapt. However, only creating a landing page is not enough. In order to be successful, you need to spend time […]
Basics regarding Cookies and Third-Party Tracking Cookies!
An HTTP cookie, popularly known as cookies, have been there in the web world but still the concept is not clear. The first misconception states that cookies are mere spyware or viruses and it’s better to maintain an ignorance level about how they work. The second misconception states that a lack of reliable interfaces to […]
The main purpose of Online Advertising is to persuade …
Rely on it or not, offline marketing is becoming outdated. Online advertising is gradually pacing up and pursuing attention from every marketer. Even top-notch advertising firms have started separate online divisions for their agencies across the world. Whether you are a small or big business, online advertising can prove to be an exceptionally beneficial factor […]
Why Behavioral Targeting is acting as a game changer for Ad Networks?
Different visitors act and react differently on a particular website. The intention of each and every visitor differs from one another. Some visit your website to purchase some specific products, some for joining an organization or looking out for career opportunities, some are simply researching, and others are probably there by mistake. Most landing pages […]
History of our Online Ad Network industry!
It’s becoming more and more challenging for marketers to connect with real people at a larger scale. The current generation wants best of both worlds. They want to shop various items but from home. Young people want to study in foreign universities but through online programs. Dealers want to start their business but on a […]
Yahoo Partner Day 2015 rolls out the purple carpet for its partners!
On 28th of October 2015 a huge phenomenal event took place at Levi’s Stadium, Santa Clara – The 7th Annual Yahoo! Partner Day. It was an invite-only event which was organized by Yahoo! to connect with top leaders and game changers, and hear about the latest Yahoo! offerings across Search, Communications, Media, and Mobile. The […]
How well the concept of Targeting & Retargeting can be merged?
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that particular car model for further proceedings. Even as a car manufacturer, a company is fully aware of its car’s specification, […]