Vertoz Advertising IPO sold 4.2 times
Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came with soaring numbers, worth Rs. 72.47 crore against the IPO size of Rs. 17.11 crore. The issue that was subjected to the […]
Digital video advertising spends may grow by 40% in five years
As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to increase their spends up to 40% (CAGR) by 2021. This will make digital video advertisement spends the second […]
Things to consider before starting your ad campaign.
While starting with a new campaign, a media planner needs to study more about the minute details of campaign and targeting to make the campaign a success and generate more ROI. Define your advertising goals There are majorly two types of advertising goals: Branding & Performance Performance based goals can be linked to increase […]
Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO
In the news of announcing, Vertoz Advertising Ltd, India’s first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in NSE for its SME stock exchange Emerge. Vertoz is planning on diluting about 25%-26% stakes of the promoters giving way to raise Rs. 15 […]
Advertisers are opting for programmatic, but why should publishers?
Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmatic advertising. Where some advertisers are scared because of its intricacies, others are adapting to programmatic advertising and enjoying the reach and the targeting options […]
Artificial intelligence in programmatic advertising
Artificial Intelligence (AI) is powering the ad industry’s change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. Today, machines are the ones now doing a significant part of the thinking. This isn’t a futurologist statement, yet […]
Guest Column: Blockchain in Media & Advertising
Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial information. It’s decentralized nature guarantees no alteration or any destruction of data by a single person involved in the system. It stays transparent amongst […]
Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world. Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times […]
Why Advertisers Should Move to Programmatic Advertising
The statics for the Programmatic advertising have been a pointing towards the upward motion what with it promising to on 50% of the digital ad space by next year globally. The world has adopted to the progressive nature of life be it technological or otherwise, no one is interested in taking a step back. Traditional […]
New Rules In Ad Game
Mobile Games are a source of entertainment and relaxation for it’s customers, people engaging in these applications indicate that they leisurely engaging in their free time and are in good mood, which is the most apt time psychology for any human being to sell your product or service. That states one of the many reasons […]