Valentine’s Day, the day to celebrate love, opens the possibilities for brands to offer special offers, discounts, and events for their customers in an endeavor to win them over. However, many brands miss out on the essence of the day i.e. celebrating the emotion of love with memorable experiences. This Valentine’s Day, Cadbury Dairy Milk Silk (With WAVEMAKER ), Ola and Vertoz, decided to present a hassle-free, fully planned and all-expense-paid date to a few lucky couples. It was a perfectly planned day, filled with chocolates, movie and a long drive.
For this, a special contest was held by Cadbury Dairy Milk Silk before Valentine’s Day. Lucky couples won a date which included a drive in a personalized car with a personal driver arranged by Ola, a gift hamper specially curated by Cadbury Dairy Milk Silk and a special movie date.
Vertoz, being Ola’s exclusive monetization partner, helped reach the couples of Mumbai and spread awareness about this contest by running ads for the same on Ola, through its programmatic advertising platform. Vertoz also planned and coordinated the date along with Dairy Milk Silk and Ola.
With Vertoz’s programmatic platform, Cadbury Dairy Milk Silk successfully reached out to couples across the digital space. Vertoz played a vital role by giving the campaign good visibility with ads that targeted young millennial couples, who were looking to spend the special day with their partners and create unforgettable memories. The campaign was advertised on the Ola app and Ola Cabs. Vertoz’s programmatic expertise helped Dairy Milk Silk successfully reach multiple couples who entered the contest to win a beautiful evening with their partners.