#SimplyProgrammatic: Outsourced or In-house Programmatic Buying – What Fits Your Requirement?
Programmatic in-house has been the talk of the town recently. In an attempt to gain more control over the campaigns, many brands have started considering in-house programmatic advertising as a viable option. However, it is important for every brand to weigh the pros and cons, both functional and monetary, and only then make the choice […]
Dating Apps Shake Hands With Programmatic Advertising
Definitely, you must have heard about apps like Tinder, Badoo, Bumble, Happn, and OkCupid. In today’s digital world, everything we do – right from shopping, to ordering food, hailing a cab, listening to music and watching a movie or a series – is online. This has concept has made its way into India off late. […]
#Budget2019: Takeaways For The Digital Sector
Finance Minister Piyush Goyal has announced the Interim Budget 2019 and the government’s focus on Digital India still strong. The budget makes way for the development of digital infrastructure and digital economy in India. India’s progress report on the path of digitization has shown good progress. India has shone as a leading country with respect […]
Addressing the perpetual menace of ad frauds: Ashish Shah, Vertoz
Ad frauds have been disturbing advertisers’ sleep since a very long time. This is causing them heavy losses, as their ad budgets go for a toss. This has created a bad reputation and trust issues for the digital advertising industry. In a recent interaction with exchange4media, Ashish Shah, Founder & CEO, Vertoz, express his opinions […]
Can Bandersnatch’s ‘Choose-Your-Own Path’ Format be the Future of Advertising?
It is a known fact that today, viewers do not like to be interrupted while consuming content – be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflix’s much-awaited interactive film, “Black Mirror: Bandersnatch” might have brought […]
Union Budget Expectations For MSME & Digital Sector
The Interim Budget 2019 is just around the corner, and the industry is ripe with speculations on what would this budget bring with it. The previous union budget had brought with it a pleasant surprise with an allocation of over INR 3000 Crore towards the promotion of Digital India. This gave a big push to […]
Countering the Industry-wide challenge of digital ad frauds
Digital advertising has an array of unique benefits like measurable and trackable performance indicators, precise targeting, and the ability to provide extremely personalized customer experiences. It has enabled advertisers to do things that they could only dream of earlier. However, ad frauds have been causing a great mayhem in the digital advertising industry since quite […]
#SimplyProgrammatic: A Guide To Engendering Brand-Safe Environments in Programmatic
The 2017 brand-safety debacle on one of the biggest video sharing platforms had rocked the advertising world and set the conversations around brand-safety and transparency rolling. More than two-thirds of the brands surveyed by eMarketer said that they or the partners that they work with have faced brand-safety issues. Brand-unsafe content causes damage to the […]
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
India is still a nascent market for programmatic advertising. As the digital skillset improves, brands are taking it in-house. Ashish Shah (Founder and CEO, Vertoz), Along with other industry experts, shares his views upon this latest trend and explains how brands can make the most out of this technology with the help of programmatic agencies, […]
5 Ways to Crack the Startup Code
Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make […]