Ad-blockers causing extensive losses to online marketers: Ashish Shah
In an open interview with Adgully our CEO, Ashish Shah stated, “Ad-blockers causing extensive losses to online marketers”. India is evolving into a unique programmatic world. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Ashish Shah, Founder & CEO, Vertoz, writes about the challenges as well as […]
Beneficiary secrets about ‘programmatic’ buying
Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online advertising industry and has been consistently growing since its inception. Programmatic buying helps advertisers to set budgets and target […]
Programmatic Changing the Face of Online Advertising
In a candid interview with CXOtoday.com our CEO, Ashish Shah stated, “Programmatic advertising in India is still fresh. If you are new, observe the transforming key trends of this industry.” Globally, programmatic advertising has been remarkable in the online advertising industry. Programmatic is a term still new in India with a very few ad tech […]
Digital ad spends in India is rising year on year – Vertoz
Business standard interview with Vertoz’s CEO and Founder. This article talks about company’s past and the upcoming strategic developments and expansions. Digital ad spends in India is rising year on year at a rapid rate, hence, creating more and more opportunities for the ad tech companies to flourish. With the growing economy along with the […]
Ashish Shah, Founder and CEO, speaks to IIFL
In his first ever in-depth interview, Ashish Shah, CEO of Vertoz speaks exclusively to Yash Ved of IIFL on maintaining the brand’s momentum in this programmatic era. This interview is solely concentrating about who we are and what we do. Vertoz has evolved from being a mere ad network to a programmatic company. Vertoz’s strategic […]
The Term ‘Programmatic’ in Online Advertising
Our CEO, Ashish Shah imparts knowledge about programmatic and how it works which will definitely help us solve misconceptions related to the programmatic world. With over 462 million people using the internet today, India has become a massive market for advertisers to target its desired audience. The online advertising ecosystem is a networked community of […]