How ad-tech industry is overtaking traditional media

How ad-tech industry is overtaking traditional media

Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of...
Latest Trends in Display Advertising

Latest Trends in Display Advertising

We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main aim of display advertising is to deliver general...