Finance Minister Piyush Goyal has announced the Interim Budget 2019 and the
government’s focus on Digital India still strong. The budget makes way for
the development of digital infrastructure and digital economy in India.
India’s progress report on the path of digitization has shown good
progress. India has shone as a leading country with respect to mobile data
consumption and has recorded the highest mobile data consumption in the
world. It has witnessed a growth of 50 times in the last five years in the
voice calls and mobile data consumption. This is indicative of a deeper
internet and mobile penetration.
To further bolster its efforts towards the Digital India initiative, the
government has disclosed its vision of converting one lakh villages into
digital villages. This will bring more villages into the ambit of the
digital world. This is only the tip of the iceberg and with more support
from the government, we can expect a further boost.
Being a part of the digital ecosystem, programmatic advertising will
definitely experience the benefits. This looks even more promising with
Artificial Intelligence (AI) becoming a focal point of the budget for
Digital India. Combined with Big Data, Artificial Intelligence can help
brands to uncover insights about their customers, and analyse consumer
patterns with minimized human intervention.
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