How Dynamic Creative Optimization Helps Boost Direct Responses
Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough […]
Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers
With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from […]
Connected TV & Programmatic Advertising – A Match Made In Heaven
“Connected TV” is an emerging technology that fuses together the entertainment and technology sectors. It has been a buzzword for quite some time now, with people seeking clarity on the term. We totally get it! So, we have got you all you should know about Connected TV. Dive right in! Ashish Shah, (Founder & CEO, […]
How Vertoz is Riding the New Wave of Adtech
Hiren and Ashish Shah – two brothers, who had the courage to dream big and also the conviction to turn their dreams into reality. Their entrepreneurial journey started as teenagers in the form of Indiafreemail.com, which was their first venture. Though the business model did not fly high, the brother duo was determined to make […]
Programmatic Platform – IngeniousPlex, Was Vertoz’s Click Moment
The seeds of every success story lie in just one moment – the click moment. It is the moment when that brilliant idea strikes! Vertoz’s Founder & Chairman, Hiren Shah, shares his click moment, in his recent interaction with Mint. Here are a few excerpts.
Riding The New Wave
Vertoz’s Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising space A decade before Vertoz came into existence, Ashish Shah & Hiren Shah started their first venture called Indiafreemail.com, which had brought down the mailing period for international posts from 30-45 […]
How Programmatic Advertising Complements Your Content Strategy
In today’s ‘Attention Economy’ marketers seeking the answer to one major question – How to connect with the consumers and hold their attention? With the intense competition amongst businesses to grab the attention of the consumer, it has now become one of the scarcest resource. Every marketer agrees of quality content being the key to […]
How Programmatic Advertising Will Help You Sail through the Digital Disruption
With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of […]
Why OTTs Should Give a Thumbs-Up to Programmatic Advertising
With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts […]
Native Advertising vs Content Marketing – All You Need To Know
The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s […]