targeting Archives

Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers

Nov 5, 2018 | Newsroom

With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of... read more

How New Age Technologies Are Changing the Ad-Tech Industry

May 2, 2018 | Newsroom

We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way... read more

How well the concept of Targeting & Retargeting can be merged?

Oct 30, 2015 | Blogs

If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that... read more

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Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers

How well the concept of Targeting & Retargeting can be merged?

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