The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based…
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising. Marketing and advertising experts say the year 2016, will be defined by the increased use of ad blockers, additional third-party data sharing, new…