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Secrets About Programmatic Buying and Selling

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

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Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial…

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