Programmatic Advertising: Reshaping the Dimensions of Indian Advertising
Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its... read more
How Dynamic Creative Optimization Helps Boost Direct Responses
Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the... read more
How ad-tech industry is overtaking traditional media
Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the... read more
Uncharted markets drive growth for digital advertising in India
Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending will become more than double, to reach $100bn by 2020. This is... read more
Ad spends on the rise – what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow... read more
Union Budget 2018 – A Growth Driver For The Advertising Sector
Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed... read more
Beginners guide to programmatic advertising
Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in 2016, at an average rate of 71% a year, according to Zenith’s... read more