Secrets About Programmatic Buying and Selling
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is […]
Traversing the Entrepreneurial Path – Difficult But Not Impossible
Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams. The terminal goal for any business is to generate brand awareness and revenues. No one individual has complete knowledge about the […]
Programmatic Advertising: Reshaping the Dimensions of Indian Advertising
Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial […]
How Dynamic Creative Optimization Helps Boost Direct Responses
Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough […]
How ad-tech industry is overtaking traditional media
Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the larger ad-tech ecosystem. Ad-tech consists of a wide range of other high-tech solutions such as back-end servers, AI and […]
Uncharted markets drive growth for digital advertising in India
Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending will become more than double, to reach $100bn by 2020. This is because, out of the present 430m Indian internet users, only 20% shop online, leaving a huge chunk of 80% users, who do not. […]
Ad spends on the rise – what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow at 13%, while print media at 4 per cent, owing to the 2019 General Elections, wherein the political parties are expected to […]
Union Budget 2018 – A Growth Driver For The Advertising Sector
Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed some key takeaways for the advertising sector, in a brief article for Dataquest. Ashish says that the digital scenario in India has received a […]
Elevate Your Digital Advertising Strategy to Meet Customers’ Need
Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded in the real world. As it is a paid medium, so it must deliver measurable results. Reaching out and getting your advertising noticed by the right audience can […]
Thank you for visiting us at Adtech New Delhi 2016!
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to […]