Yahoo Partner Day 2015 rolls out the purple carpet for its partners!
On 28th of October 2015 a huge phenomenal event took place at Levi’s Stadium, Santa Clara – The 7th Annual Yahoo! Partner Day. It was an invite-only event which was organized by Yahoo! to connect with top leaders and game changers, and hear about the latest Yahoo! offerings across Search, Communications, Media, and Mobile. The […]
How well the concept of Targeting & Retargeting can be merged?
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that particular car model for further proceedings. Even as a car manufacturer, a company is fully aware of its car’s specification, […]
Latest trends in Video Advertising – Vertoz
In an evolutionary digital advertising industry, marketers who don’t have valuable understanding on mobile video advertising, native advertising and customer behavior analysis will be left in the dark. The online video industry is moving rapidly. For dealers and publishers alike, the latest trends in video advertising is creating a wonderful prospect to buzz off the […]
Necessary Void: Banned domains and rejected websites
Sometimes the word ‘restriction’ is very necessary while you are in the cyber world. Under the Domain Name System Blocking or DNS Blocking there are many websites and domains available that can harm your online image if it is published on your website. DNS Blocking is a policy for making it hard for users to […]
Click fraud: The digital ghost maybe behind you!
Have you ever come across such messages like ‘an email from your CEO with instructions for an urgent wire transaction from your company’s account?’ Or some jackpot messages? What will be your next step? In today’s generation, a particular customer fears credit or debit card data theft or identity theft more than terrorism. While writing […]
Ad Networks: Misconceptions customers have about our industry!
Online advertising industry is on an upswing. But the delusion regarding this particular industry or the networks as they do not provide transparency is on the rise. Perhaps it is muddled because of the transparency which takes different forms for different ad networks. To exemplify the degrees of transparency accessible by the networks and why […]
Understanding the importance of a Dedicated account manager
The new mantra for each and every employee of an organization starts with only one sentence-‘The customer is always right.’ In today’s world customer relationship management is an important aspect for running a business successfully. Smart strategies is an extremely useful tool for almost any business model to run. When you are in doubt […]
On the verge of attending India Affiliate Summit 2015
Team Vertoz has a very strong reason to make the month of October totally rewarding for company’s growth. We are about to attend “The India Affiliate Summit 2015” which is going to take place for the very first time in India. The whole concept of Affiliate Marketing Conference is initiated by IAMAI. This is done […]
Vertoz CTO: In conversation with Santosh Deodhar
What’s your role at Vertoz? I am the CTO at Vertoz. Why would you say Vertoz is different than other online advertising companies? Vertoz has a comprehensive range rather gamut of products for online advertising. Plus the best feature of this company is to pay more attention to all the little details which enhance […]
Vertoz is off to AdTech New York 2014!
After the phenomenal success of hosting Confluence 2014, India’s first search – XML ad network conference, Vertoz, the ingenious ad network is proud to announce our attendance in the ad:tech exhibition at New York – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing […]