How well the concept of Targeting & Retargeting can be merged?
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that particular car model for further proceedings. Even as a car manufacturer, a company is fully aware of its car’s specification, […]
Click fraud: The digital ghost maybe behind you!
Have you ever come across such messages like ‘an email from your CEO with instructions for an urgent wire transaction from your company’s account?’ Or some jackpot messages? What will be your next step? In today’s generation, a particular customer fears credit or debit card data theft or identity theft more than terrorism. While writing […]