Secrets About Programmatic Buying and Selling
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is […]
How Programmatic Advertising Will Help You Sail through the Digital Disruption
With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of […]
Politicians Are Using The Power Of Programmatic For Elections 2017
Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, […]
Thank you for visiting us at Adtech New Delhi 2016!
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to […]
Unveiling the new us! Vertoz at Adtech New Delhi 2016
This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and […]
Something new is always nice: A new look and new Vertoz!
The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this evolutionary concept of rebranding, we as a team are proud to announce our brand new tagline, Vertoz- Ingenious Plex! “The update to our tagline reflects […]
All about Targeting and Programmatic Advertise!
The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the traditional forms of advertising, programmatic advertising is conveyed on an individual level. The programmatic advertising enables marketers to discover and target correct users based […]