advertising industry Archives

Programmatic Advertising takes a lion’s share in US digital display advertising

by Team Vertoz | Apr 26, 2018 | Blog

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital...

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

by Team Vertoz | Feb 16, 2016 | Blog

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for marketers is to match up the pace with all the technological...

Why Programmatic buying is the new buzz word in our industry?

by Team Vertoz | Jan 7, 2016 | Blog

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity...

Programmatic Advertising takes a lion’s share in US digital display advertising

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

Why Programmatic buying is the new buzz word in our industry?

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