Can Bandersnatch’s ‘Choose-Your-Own Path’ Format be the Future of Advertising?
It is a known fact that today, viewers do not like to be interrupted while consuming content – be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflix’s much-awaited interactive film, “Black Mirror: Bandersnatch” might have brought […]