Can Bandersnatchโs โChoose-Your-Own Pathโ Format be the Future of Advertising?

It is a known fact that today, viewers do not like to be interrupted while consuming content โ be it online or offline. As a result, they have developed their own ways to block or ignore these advertisements. There is an increase in on-demand content. Netflixโs much-awaited interactive film, โBlack Mirror: Bandersnatchโ might have brought […]