Advertising Trends That Dominated The Industry in 2017
Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies and positive market sentiments, the share of advertising in India’s GDP is estimated to reach 0.45 percent by 2018. As 2018 awaits […]