As we bid adieu to 2019 and welcome 2020, it is a great time to look at the trends and challenges that one can expect the upcoming year to bring along. In a recent interview with Exchange4media, Ashish Shah (Founder and CEO, Vertoz), along with other industry veterans, sheds light on the challenges of martech in 2020 and possible ways marketers can overcome them. Here are a few excerpts.
Marketers have always desired a tech that will help them to reach the right audience at the right time and under the right context. With all the advancements in technology, this is now a reality. With data becoming the new oil, advertisers must adopt to the data-driven way of marketing. The emerging technology of programmatic advertising helps brands to leverage tons of consumer data and deliver highly precise and targeted advertisements to them. It enables marketers to digitally reach the audience that is perfectly relevant to their products and offerings. This further helps to catch their attention and stand out from the noise.
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